The time to go mobile is today.
Mobile sites drive growth for small businesses.
With more than 1/2 of UK residents using smartphones, it’s critical you prepare for this opportunity and fast!
Mobile-friendly website experiences have produced an average 75% higher rate of engagement (revenue, page views, etc.) per visit for mobile users. And nearly 1 in 5 visits to a small business mobile-friendly site leads to an immediate call to the business.
What is a mobile-friendly site?
A mobile-friendly site is built specifically for the mobile experience. It takes advantage of mobile features, including click to call and click to map, so it’s easy for users to get to your businesses—immediately and easily.
1. Mobile-friendly sites positively impact consumer attitudes
Mobile consumers use their devices frequently and purposefully, with high expectations of the Mobile Sites they visit. Giving users a positive mobile experience can drive significant revenue for your business. Google studies show 51% of consumers are more likely to purchase from retailers that have a mobile friendly website.
On the other hand, a negative mobile website experience can be quite costly. In fact 19% of mobile users will form an overall negative impression of a business if they are dissatisfied with the mobile experience of your site…..or lack of a site if you don’t have one at all.
Consumers don’t like pinching and zooming their way through a site that isn’t mobile compatible. It’s hard to locate your business information and because the links or buttons are small it causes accidental linking to somewhere they don’t want to be.
It’s a frustrating experience that drives customers away.
Nearly 2 in 3 users are unlikely to return to a site they had trouble with.
40% of consumers said they’d visit a competitor’s mobile site instead.
When you build a mobile-friendly website, your business will not only increase revenue with current customers, you’ll also capture customers who were dissatisfied with your competitors unfriendly sites!
2. Mobile use is exploding. The time to prepare is now, not after your competition has.
Mobile growth isn’t expected to stop. By 2015, more people will access the web via mobile than desktop. Smartphones and tablets have become an extension of people’s daily lives.
Just look around and you will see people on their devices every where. Waiting for the bus or train, while shopping, in their vehicles, sitting watching the telly and even while they are on the toilet!
Google commissioned data shows, 87% of smartphone consumers use them while on-the-go, (commuting, walking, etc.) and 93% percent use them while at home.
Just as consumers use their devices in a number of places, they also use them while engaged in a number of activities. Why? Smartphone users are also multi-taskers.
These consumers don’t want to waste a minute of their day and mobile devices enable them to be productive and connected at all times. Consider shopping, for instance, customers can read product reviews and locate nearby stores.
As consumers evolve, it’s important for businesses to keep up and engage them effectively in the medium they want. That medium is mobile web.
Mobile sites, help your business
reach customers wherever they are.
3. Consumers take immediate action on mobile-friendly sites203.
It’s a fact, people like businesses that offer great customer service and make it easy and enjoyable for them to become a customer. When people like you, they buy from you and then use their mobile devices to pass on your website to friends in their social media circles like FaceBook, Twitter and Google+.
When you add a click-to-call feature to your site it enables customers to quickly reach your business with just one touch, nearly 1 in 5 visits to a small business mobile friendly site leads to an immediate call to the business.
Some industries receive an even higher click to call ratio, like for example, take aways (pizzerias) at 32%, car services 27.8% and auto repair services 22.3%.
After they call you then they can simply press the Click To Maps button and be directly linked to Google Maps where they can activate their Sat Nav feature and then easily drive straight to your business.
Consumers are hungry for these features and where provided they are used frequently. By including services like click to call, and click to maps, your businesses can drive immediate in-store sales from consumers who are ready to purchase!
Which type of mobile friendly site is right for your business?
Check out your options below and then contact us and we’ll help you make it a reality.
This option is good for a business that doesn’t already have a web site and may not need to build a regular one. Good examples would be a local small Take Away for fish and chips or cheeseburgers. Also a small taxi service or local car repair garage.
You already have a website and you want it made mobile friendly. This package includes essential features and automatically updates any changes made to your regular site. Custom options are available a la carte’.
Everything you would expect from a premium package. Includes everything in the Deluxe package plus social media add ons, your own user profile so you or a member of your staff can make updates to daily specials, coupon offers etc. We even include a years hosting and support. Definitely the best value for money.
You need a regular style and a mobile website. We can create the whole experience for you. Includes everything in the Premium package plus a 5 page Website for your business. (extra pages available) You can also choose the additional option of learning how to do your own updates on both platforms so you can make changes or add pages quickly. Includes hosting and support fees for both platforms for one year.
Can’t decide. Need some advice?