90% Of Site Visitors Take Action At Site
Recently The Cafe Asia in Kingsbridge, Devon had us do a mobile conversion of their desk top web site. As you can see in the image to the right their existing site did not read well on a mobile device and visitors would have to pinch and zoom to get their contact details and it made the reading of their menu difficult from a smart phone.
To compliment it’s mobile version we added Click to Call buttons for both their take away and restaurant numbers so that visitors wanting to reserve a table did no wait on hold or get a busy signal by accidentally contacting the take away line and visa versa. The convenient Click to Maps button allows visitors to find their location which is tucked away on Mill Street in Kingsbridge and an additional button opens a map to show the location of nearby parking to the restaurant.
We then sectionalized their menu into separate categories that included item numbers and prices allowing easy navigation through them and a click to call button at the top of each page so when their customers are ready to order they don’t have to back track to the home page to do so.
Is Your Website Mobile Friendly To Greet This Change?
Market Tracker Canalys reports growth in the Mobile department has out stripped the appetite for personal computers.
“Smart phone shipments overtaking those of client PCs should be seen as a significant milestone. In the space of a few years, smart phones have grown from being a niche product segment at the high-end of the mobile phone market to becoming a truly mass-market proposition. The greater availability of smart phones at lower price points has helped tremendously, but there has been a driving trend of increasing consumer appetite for Internet browsing, content consumption and engaging with apps and services on mobile devices.”
Forbes says that people’s interaction with the Internet is changing, “It’s yet another important step on the road from isolated, search-oriented computing to a more social, mobile, and inter-connected web.”
Google’s Statistics In Line With Results Achieved By Salcombe Pub The Victoria Inn
After only 4 weeks into having Bespoke Mobile Websites create and install a mobile compatible website version of their main site, the Inn has seen not only a steady increase in mobile traffic, but also an increase in visitors taking action to either communicate directly with their business using the click to call feature or to find them using the click to maps button.
This click to call ratio is directly in line with what Google stats are showing that 32% of visitors to the restaurant industry through mobile friendly sites contact the establishment using this easy and convenient feature. For those of you not familiar with what a click to call button is, it’s an awesome feature we install on your mobile site where at the simple push of a button a consumer can open up their mobile’s phone feature with your business’s contact number already inputted so all they need to do is press send, making it very simple for them to take action. If all they get is your standard site, it forces them to pinch and zoom their screen to try and find your contact information and then remember your number or write it down.
Today’s mobile user expects your business to be mobile friendly and if not then over 40% will go to a competitors web site.
1 in 8 full service chains and 1 in 20 independent restaurants on mobile web, flash intros annoying to smartphone users.
Restaurants like to put Flash intros with music and animations on their home pages, (or are being sold by designers to do so) however when half of their customers are searching on mobile (and that number is rapidly increasing) with browsers that don’t support Flash it become a huge irritant to people trying to find, contact or see your menu.
Results from a new study by Restaurant Science, a restaurant industry information and analytics provider, only one out of eight full service restaurant chains and a depressing one out of twenty independent restaurants have a mobile website. What makes this even worse is that according to some reports, half of all visits to restaurant websites are from mobile devices.